Stüssy is more than just a clothing brand—it’s a movement, a culture, and a symbol of effortless cool that has shaped streetwear since the early ‘80s. Founded by Shawn Stussy in Laguna Beach, California, the brand started with hand-drawn logos on surfboards and T-shirts, blending surf culture with a raw, DIY aesthetic. What began as a local phenomenon quickly expanded beyond California’s beaches, infiltrating skateboarding, hip-hop, and club scenes worldwide.
