Salesforce has always concerned to become a socially responsible company so that it always put emphasis to work in the community for their employees.

Nowadays climate change is the biggest, most important and most complex challenge humans have ever faced. Every individual, every company needs to step forward and do everything to tackle this problem.

Now Salesforce moves forward to help other organizations in reducing their carbon footprints by developing a new technology called Sustainability Cloud.

Salesforce has recently announced a new platform named Sustainability Cloud, that main focus on helping businesses to take action on tackling climate change.

It is a carbon accounting product that calculates the amount of carbon released into the atmosphere as a result of the activities of a particular individual, organization, or community.

Here are some of the benefits of Sustainability Cloud listed below…

• It is designed in such a manner so that it helps to make easier for companies to prioritize the environment while running their business.
• It helps to drive climate action that will accelerate the world’s efforts towards carbon neutrality.
• Help in tracking a company’s sustainability efforts.
• Empowering every business to drive impactful climate action.
• Easy tracks carbon emissions and renewable energy usage.
• It helps to meet the sustainability goals of the company.
• Works with internal data and third-party data when needed.
• Measure carbon footprint across all sorts of different aspects of our operations from data centers, public cloud, real estate.
• Subjected to both an internal audit by the Sustainability team and third-party organizations.
• It helps organizations to make their operations cleaner, and more powered by renewable energy and less carbon-intensive.
• It helps to accelerate the world’s efforts towards carbon neutrality.
• It was designed to provide businesses with a trusted sustainability platform that gives them a 360-degree view of their environmental impact and provides data-driven insights to make change the planet will notice.
• Quick tracking, analyzing and reporting reliable environmental data helps businesses to reduce their carbon emissions.
• Carbon data of an organization can easily be tracked in Salesforce Einstein Analytics, which creates dynamic reports and dashboards both for audit purposes and for executive engagement.
• With deep insights that empower businesses to drive climate action programs at scale.

By keeping all views, we have a conclusion that Salesforce is committed to delivering a sustainable, low-carbon future and supports the UN Sustainable Development Goals (SDGs), which help frame the company’s global strategy and technology innovations.

Test utility classes are public test classes that contain reusable code for test data creation.

The TestDataFactory/ TestUtility class is a special type of class —

It is a public class that is annotated with @isTestand as such, are excluded from the organization code size limit and execute in test thisContext and can be accessed only from a running test.

https://sfdclessonsandknowledge.wordpress.com/category/apex-lessons/

Step 1:- Create TestDataFactory / Test utility
@isTest
public with sharing class TestDataFactory 
{ /* This method is test data for create thisAccount */
      public static thisAccount createthisAccount(Boolean doInsert)
      {        
               thisAccount thisAcc = new thisAccount();
               thisAcc.Name = ‘Test thisAccount’;        

                if(doInsert){
                       insert thisAcc;
                }
                return thisAcc;
       }
}

Step 2:- How to Use TestDataFactory / Test utility
@isTest
private class MyTestClass 
{
          static testmethod void myUnitTest() 
          {
             Account thisAccObj = TestDataFactory.createthisAccount(true);
          }

          // If you want to edit data according to apex class then try like below

          static testmethod void myUnitTest1() 
          { 
            thisAccount thisAccObj = TestDataFactory.createthisAccount(false);
            thisAccObj.Name =’MyName’;
            insert thisAccObj;
         }
}

Salesforce has introduced Consumer Goods Cloud, a new industry product that enables companies related to consumer goods to optimize revenue growth and maximize ROI with the help of advanced retail technique adoption.

Salesforce latest industry product i.e. Consumer Goods Cloud will help consumer goods companies in optimizing their business by giving a powerful, and intelligent solution to field reps.

Consumer Goods Cloud being a part of the Salesforce Customer 360 Platform helps all types of rapidly growing consumer goods companies including food, beverage, personal care, health, beauty, and many more in unlocking the value chain with an integrated platform.

Consumer goods companies across the globe can digitally transform their entire business with the help of Salesforce, including driving stronger customer engagement in both B2B and B2C commerce.

In addition, Einstein Analytics for Consumer Goods delivers an intelligent experience for consumer goods companies by giving reps out-of-the-box KPI (Key Performance Indicator), such as inventory stock-outs or percent orders increase per store visit.

Consumer Goods Cloud enables field reps to:

• Efficient plan of visit: Field reps will have access to a list of prioritized and assigned store visits for the day with required and suggested activities, with in-app map functionality to intelligently manage routing. In addition, reps can analyze the progress of their business across stores.
• Optimize visit execution: Once at the store, reps have access to customizable templates based on store or segment types to help ensure that specific store needs are met every time, from inventory and planogram checks to return order processing and surveys, all from a mobile device.
• Effective utilization of Einstein AI. It helps to optimize compliance and product placements. Einstein Vision for Consumer Goods Cloud delivers an image recognition and object detection solution that enables easy inventory, planogram and merchandising compliance checks.
• Time Management: Allowing field reps to spend less time on auditing activities and more time building relationships with customers. For example, a rep can take a picture of a shelf and immediately understand if it is set up correctly without having to manually count and input the data into their system.
• Easily capture orders and data. A rep can obtain orders during a store visit and collect important data such as product, quantity, and pricing through mobile order capturing capabilities.
• Effective task track: It ensures reps have completed all their assigned tasks and reported correctly while providing executives with a complete view of the visit.

Advantages:

• Improve efficiency for field reps by helping them prioritize and schedule visiting stores.
• Pieces of information like site locations, hours spent and estimated visit time can be maintained right in their mobile app.
• Since all services present in a single platform that helps field reps to spend less time on auditing and give more time in building relationships with customers.
• AI ensures the accuracy of inventory, planogram, and merchandising compliance.
• Manage activities based on customer requirements with customizable templates.
• Streamline repetitive tasks like inventory audits, return order processing and surveys. Effective management of planogram (Pictorial view to show where specific products should be placed on retail shelves to increase customer purchase).
• With mobile access, order captures are now easier than ever and help to collect important data such as category, product, pricing, and quantity.
• Deep insights by fully automated and AI-driven single platform to transform retail channel partner relationships.
• Smooth operations and dynamic in-store experiences for the end consumer.
• Help field reps to ensure that shelves are always in stock, pricing and promotions are aligned to expected sales activity.
• Help reps to spend less time on operational activities and more time on building relationships and driving sales with retail channel partners.

Reference: AwsQuality (A leading Salesforce company)

Salesforce, a CRM software company has announced Manufacturing Cloud that is a new industry-oriented product ​for manufacturers.

Manufacturing Cloud is a part of Salesforce’s Customer 360 Platform for manufacturers whose main focus is on predicting demand and subsequently make arrangements for inventory of required products which can fulfil the demand of Customers. It accumulates all sales, operations, and account teams to generate more robust projections.

Why it is needed?

In the manufacturing industry, that depends on predictability, changing customer and market demands can have a destructive effect, and complex physical operations can not be attained at a shorter time to meet changing customer demands. Operations teams aren’t always aligned with the sales reps to ensure they have a single, real-time view of all aspects of their customer relationships. So Manufacturing Cloud is being developed to understand what is happening on the ground level.

Advantages

• Our customers have a clear desire to align sales forecasts with their core sales and operations planning demand and production planning functions.
• Digital transformation helps decisions be made with a 360-view using near-real-time information on demand and consumption.
• Help team members to create more accurate forecasts and also help them to adjust those forecasts in real-time, accounting for new customer requirements or market demands.
• Delivers a new level of business visibility and collaboration between the sales and operations organizations of a manufacturing company.
• Brings sales and operations teams together around a unified view of market and customer demands to more accurately forecast, plan and drive predictable business performance.
• Easily make connections with dealers and distributors on sales, service and marketing platform.
• Quickly address service inquiries, close more deals, and open more opportunities to grow revenue.
• Give service agents and field technicians a 360-degree customer view and data on warranties and entitlements.
• An intelligent scheduler dispatches the right technician to the right job, boosting first-time fix rates.
• Transform the online purchasing process. Tailor product mixes, pricing agreements, and contracts to customers’ specific needs.
• Supports end-to-end customer engagement across every channel with our unified marketing platform.
• Make personalized connections with customers across web, email, social, mobile, and more with AI-powered insights.
• Optimize communication between sales and operations teams while ensuring more predictive and transparent business, so they can build deeper and more trusted relationships with their customers.
• Provides visibility into their customer interactions while enabling them to generate more robust sales forecasts.
• Allows to have a better view of their customers through new sales agreements and account-based forecasting solutions.

It will also provide some facilities like…

Einstein Analytics for Manufacturing, which provides account managers with access to an intelligent experience with out-of-the-box KPIs into account health, demand insights, product penetration and sales agreement progress.

Community Cloud for Manufacturing delivers a new pre-built template specific for manufacturers that extends sales agreements to channel partners, allowing them to collaborate together on leads, and opportunities.

MuleSoft Anypoint Platform unlocks data from any application, data source or device—whether that data is on-premise or in the cloud.

Article Resource: Salesforce Manufacturing Cloud

Even to this day, certain marketers have the main question that is spinning in their minds being “What is salesforce, precisely?”. Sure, you’ve definitely seen a plethora of brands use it year after year, but the overall question still remains because it is a lot more than just a simple definition and leaving it at that.

In the realm of CRM (Customer Relationship Management) it is truly a class apart and as the years pass by, more and more evidence is being presented as to why the aspect of Salesforce should be adopted by a large majority of services. It is primarily a cloud-based CRM platform that is used by over 150,000 services globally. It is used by small and large businesses alike that are looking for a secure and easy way to store all of their customer data as well as generate more leads and oversee marketing campaigns.

What makes Salesforce unique and viable?

The use of salesforce in CRM is only beginning to be understood by a majority of people across the board. What makes it so unique and an instant hit amongst most people is the aspect of Cloud Computing. The fact that Salesforce is a better product with a cheaper cost is only a small part of the overall picture. The real deal is that it moves everything to the Internet, eliminating the lengthy and exhaustive installation process. That is the key. Plus, with the creation of a simple monthly subscription fee, one does not need to reply anymore on long-term contracts or even licensing deals that are too expensive.

Why you should choose it

If you are looking for the fastest path from an idea to an app because with the help of Salesforce tools, one will be able to build an app much better and faster than using the tools and infrastructure yourself. That is for sure. Although this may not seem like much initially, thousands of dollars and hours of your time will be saved in the bargain. Here are the top five reasons why you should go for it:-

• It can be accessed from anywhere at any time by your team since it is in the Cloud.
• In the aspect of Integration, Salesforce wins every time since it is compatible with most apps in general from Gmail to your accounting software as well. Other CRMs do not offer such integration.
• It is extremely fast to deploy taking only a matter of a few weeks, compared to other more traditional CRMs that can take over a year to deploy.
• Its ease of use is truly unparalleled. Compared to most other CRMs and similar software, in the case of Salesforce is extremely user-friendly and easy to use. With less time figuring out how it works, you can spend a majority of that time putting it to use instead.
• Its efficiency is mainly due to the fact that it is relatively easy to use. Hence, it can be customised in every way to meet business ends.

The various services and products offered under salesforce

The best way to understand the nature of Salesforce is to know the various products and services that have to offer as well as when to use them. Be it on Social, Mobile or Cloud domains, one can access a wide range of products and services. Here are the top four Cloud services that are offered by Salesforce:-

• The marketing cloud: With this, you have the unique provision of one of the world’s most powerful digital marketing platforms right at your fingertips. In this regard, the entire journey of a customer with every aspect being taken care of, from social media, mobile, content creation, web personalisation as well as data analytics and content management.
• Sales cloud: In this case of this CRM Platform, it manages the sales, organisation and customer support facets of your organisation. Whether your services are engaged in the B2B or B2C business model, you need this service.
• The Commerce cloud: For the most seamless and quality customer service and experience, this is the answer. Most importantly, it also has a vital provision of customer data integration.
• Analytics Cloud: Working with large data files as well as creating charts and graphs need a proper business intelligence platform, which is exactly what Analytics cloud provides. Most of all, it is optimised for data visualisation and mobile access.

Source:  suyati